OUR INSIGHTS

Thoughtful analysis and practical guidance on the topics that matter most for businesses expanding across Malaysia and Germany.

Halal Products in Germany: Opportunity, But Not a Shortcut

Halal products present genuine opportunities in the German market, but they are not a shortcut to entry. Certification adds value, yet EU compliance, buyer awareness, and clear positioning remain essential. Long-term success depends on structured market understanding, not assumptions.

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Germany Market Entry Rafika Hassan Germany Market Entry Rafika Hassan

Why Exporting Food Ingredients to Germany Is Easier Than Finished Food Products

Exporting finished food products to Germany often involves high regulatory, logistical, and commercial risks for first-time exporters. In contrast, food ingredients offer a more manageable entry point, allowing producers to test the German market, build trust with buyers, and understand regulatory expectations before committing to consumer-facing products.

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Germany’s Caregiver Shortage: Why Malaysian Agencies Should Pay Attention

Germany’s critical need for caregivers presents both opportunity and risk for Malaysian agencies. This article explains the demographic drivers behind the shortage and highlights what Malaysian organisations must understand about recognition, documentation, and pathway feasibility before entering the market.

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Market Entry & Expansion Rafika Hassan Market Entry & Expansion Rafika Hassan

From “Made in Malaysia” to “Sold in Germany”: The 5 Biggest Steps (Explained Simply)

This guide breaks down the five critical steps Malaysian brands need to enter Germany: market research, EU regulatory compliance, VAT and import logistics, identifying the right German partners, and developing a solid market entry strategy. It provides a simple, structured overview to help SMEs prepare for expansion and avoid costly mistakes.

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